26th Aug, 2008

Trojan Games “Viral marketing of condoms”?

Posted by: Matt Wilson
Comments

Categories:
Viral marketing



I truly admire people who “think different”. Apple’s slogan has brought them fame and fortune, Seth Godin and the idea of the Purple Cow.  If you set yourself apart from the pack you will truly reap the benefits whether in business or life in general.

Marketing condoms “virally” may seem a bit strange.  Off-color and ironic? Yes.  Different?  Most defintely.  But with 35million views of the Trojan Games, I’d like to introduce my readers to The Viral Factory the people behind the commercial.

Amazing use of viral marketing can be viewed here: http://www.trojangames.co.uk/ (18+ please)

Check out www.theviralfactory.com

I’m still in shock!

StumbleUpon It!

  • Javed
    So Trojan, name itself says the truth..he he he...

    Yes, its perfect way to spread products.. Like any virus.. the medium should be very easy to transfer..And what will be more interesting than this?

    Here is the nice article on viral marketing.

    http://www.wilsonweb.com/wmt5/viral-principles.htm
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